Job Summary:

The Paid Media Specialist will focus on managing and optimizing B2B paid media campaigns, with a strong emphasis on LinkedIn advertising. The ideal candidate will have a proven track record in running successful LinkedIn campaigns and driving B2B marketing strategies. This role requires a strategic thinker with excellent analytical skills and the ability to deliver results through targeted media strategies.

Responsibilities:

Campaign Strategy & Execution:

- Develop and implement paid media strategies specifically for LinkedIn and other B2B platforms.

- Create, launch, and manage LinkedIn advertising campaigns, including Sponsored Content, Sponsored InMail, and Text Ads. Design and execute targeted B2B campaigns to generate leads, drive engagement, and enhance brand visibility.

Optimization &Analysis:

- Monitor and analyze campaign performance metrics, such as CTR, CPC, CPL, and ROI, to optimize campaigns for maximum effectiveness.Conduct A/B testing on ad creatives, targeting parameters, and landing pages to improve campaign performance. Provide regular performance reports and actionable insights to clients and internal teams.

Budget Management :

Manage media budgets effectively, ensuring efficient allocation of resources and adherence tobudget constraints. Track and report on spend and performance, making necessary adjustments to achieve campaigngoals.

Client & Internal Collaboration :

Work closely with account managers, creative teams, and data analysts to ensure alignment of media strategies with client objectives. Communicate campaign progress, insights, and recommendations to clients, providing exceptional client service and support.

Industry Trends & Best Practices :

Stay updated on the latest trends, tools, and best practices in B2B digital marketing and LinkedIn advertising.Apply industry knowledge to drive innovative strategies and keep clients ahead of their competition.

Industry Knowledge :

Stay current with the latest trends, tools, and best practices in digital marketing and paid media. Apply industry insights to develop innovative strategies and maintain a competitive edge.