Responsibilities:

- Plan and execute on monthly and quarterly plans to grow user base and manage marketing budgets

- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance and improve conversion rates.

- This individual should be analytical and detail oriented and will be responsible for the creation, set-up, and execution and optimization of various ads and campaigns.

- The Senior Paid Campaign Specialist will be responsible for the design and execution of high volume direct response advertising campaigns on Facebook, Google, LinkedIn etc.

- Planning and managing Paid Search campaigns for internal stakeholders of UpGrad

- Implementing campaigns using a structure and strategy that best suits business and goal

- Performing keyword research and writing ad copy

- Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder's marketing budget

- You- ll manage daily advertising needs for a variety of businesses including planning, ad trafficking/execution, testing, and reporting.

- Communicate with the stakeholder on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance

- Staying informed with Paid Search industry best practices, new trends and technologies and platform updates (e.g. AdWords, Bing, etc.)

- Manage advertising calendars and project-manage advertising materials to coordinate with new product launches.

- Work with internal teams to generate advertising assets including video, graphics, ad copy, and landing page URLs.

- Traffic ad campaigns and builds on ad serving platforms.

- Conduct A/B tests in ads to understand contributing factors that drive the business forward.

- Monitor and analyze advertising trends, make optimizations recommendations.

- A strong candidate will be hungry to learn and excited to take on new projects and opportunities.

Skills and Experience:

- Ability to handle large media spends while catering to different internal business customers.

- 3+ years experience working directly for an advertiser, agency, ad tech or social media platform.

- 3+ years experience managing digital media including Facebook, Google, LinkedIn etc.

- Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors and team members.

- Manage a team effectively planning the growth metrics and driving them to effective implementation

- Ability to create compelling ad copy that finds all the customers and sells all the things.

- Superior collaboration and teamwork skills; experience working with cross-functional teams.

- Project management experience and adaptability: Ability to re-prioritize while operating within a fast paced environment, while continuously maintaining attention to detail, establishing priorities and meeting deadlines.

- Intermediate to advanced skills in MS Office software (Excel, Powerpoint) and/or Google for Work products (Google Analytics, Sheets, Slides).

- Positive attitude and hunger for learning and getting your hands dirty.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.