Senior Marketing Manager - BFS (8-12 yrs)
Sr. Marketing Manager
Location : 8 - 12 Years
Location -Mumbai(WFO)
CTC : Upto 50 LPA
Qualifications :
- Master's degree in Marketing, Communications, Business or a related field.
- Minimum of 8 years of experience in digital marketing and brand management, preferably within the financial industry.
- Ability to work effectively in a team environment and manage multiple projects simultaneously.
- Proven experience in developing and executing successful marketing campaigns and events.
- Knowledge of marketing automation tools and platforms.
- Creative and strategic thinker with a track record of driving business growth.
- Strong analytical skills and ability to use data to inform marketing strategies.
- Excellent communication, interpersonal, and leadership skills.
- Knowledge of current trends and best practices in digital marketing.
Key Responsibilities :
- Lead the development and anchor implementation of digital brand marketing campaigns for new customer acquisition across paid, owned, and earned digital channels
- Collaborate with cross-functional teams to develop marketing campaigns to drive cross-sell, engagement and loyalty.
- Monitor and analyze the effectiveness of marketing campaigns, and adjust strategies as necessary to ensure maximum impact.
- Oversee the development of all brand assets, including advertising, promotional materials, and digital content.
- Manage the planning and execution of sales events that align with the brand's identity and values.
- Conduct market research to identify consumer preferences, trends, and opportunities to improve brand perception and engagement.
- Act as a custodian for the brand/ creative assets and development process.
- Manage the brand's budget, ensuring all activities are cost-effective and within budget.
- Develop relationships with key stakeholders, including internal teams, agencies, partners and customers.
- Ensure compliance with all relevant laws, regulations, and industry standards.
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