Job Description: Senior Marketing Manager (Multidisciplinary Expertise)

Location: Indore, Madhya Pradesh, India

Work from office/Onsite.

Position Overview :

We are seeking a highly skilled and versatile Senior Marketing Manager with expertise across multiple facets of marketing, including media buying, social media management, and cold email campaigns. This role is designed for a creative and data-driven leader who can strategize, execute, and optimize integrated marketing campaigns to drive brand growth and revenue. The ideal candidate is a marketing generalist with a proven ability to manage teams and execute on diverse strategies in a fast-paced environment.

Key Responsibilities :

1. Marketing Strategy & Execution

- Develop and implement comprehensive marketing strategies across media buying, social media, and cold email outreach.

- Align marketing initiatives with business goals, ensuring consistent messaging and brand positioning.

- Lead campaign planning, execution, and optimization across all channels.

2. Media Buying

- Manage and optimize paid media campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.) to maximize ROI.

- Conduct market research to identify target audiences and craft compelling ad creatives.

- Monitor and analyze ad performance, adjusting strategies to improve outcomes.

3. Social Media Management

- Oversee social media strategy and content planning, ensuring brand consistency and audience engagement.

- Leverage analytics to refine content strategies and grow follower bases.

- Collaborate with the creative team to produce high-quality content for organic and paid social campaigns.

4. Cold Email Campaigns

- Design, execute, and manage cold email outreach campaigns to generate leads and drive conversions.

- Develop personalized messaging strategies to target various audience segments.

- Utilize tools and platforms to track campaign performance and optimize open and response rates.

5. Team Leadership & Collaboration

- Lead and mentor a multidisciplinary marketing team, fostering collaboration and creativity.

- Work closely with Sales, Product, and Design teams to ensure cohesive campaigns and messaging.

- Stay informed on industry trends, tools, and best practices to keep the team ahead of the curve.

6. Performance Analytics & Reporting

- Track, measure, and report on campaign performance across all marketing channels.

- Use data-driven insights to refine strategies and optimize results.

- Present findings and recommendations to senior leadership.

Qualifications :

Experience :

- Minimum 5-7 years of marketing experience, with at least 3 years in a senior marketing role.

- Proven success in managing multi-channel campaigns, including media buying, social media, and cold email outreach.

- Experience in SaaS, startups, or technology sectors is highly preferred.

Skills :

- Strong leadership and project management skills.

- Proficiency in media buying platforms (Google Ads, Facebook Ads, etc.) and social media management tools.

- Expertise in email marketing platforms (e.g., HubSpot, Mailchimp, Apollo, or Outreach).

- Analytical mindset with the ability to interpret data and apply insights to campaigns.

- Exceptional written and verbal communication skills.

Knowledge :

- Deep understanding of marketing funnels, audience segmentation, and campaign optimization.

- Familiarity with emerging marketing trends and technologies.

- Strong grasp of branding principles and how to apply them across channels.

Key Competencies :

- Strategic Thinker

- Results-Oriented

- Data-Driven Decision Maker

- Strong Multitasking Abilities

- Excellent Leadership and Team Management

What We Offer :

- Competitive salary and performance-based incentives.

- Opportunities for professional growth and leadership development.

- A creative and collaborative work environment.

- Access to cutting-edge tools and resources to drive success.

Location : This is an on-site role based in Indore, India.

Application Process : Interested candidates should send their resume and a portfolio of previous campaigns or marketing achievements to [Insert Application Email].