Senior Marketing Manager

Remote

7 PM to 4 AM IST (USA Shift)

Media Planning & Strategy (Full Funnel / Organic & Paid):

- Understand client goals, market, competitors to strategically plan and create media plans to achieve defined goals

- Assessing the impact of strategies implemented in the curated plan and recommend edits to achieve set goals.

- Amalgamation of Real-time Strategies/ Changes in the ongoing media plan as per client's immediate needs.

- Lead strategic initiatives for the clients and derive key insights as per actions overtaken periodically (Weekly, Monthly, Quarterly)

Media Innovation & Team Growth:

- Be the center point of innovation and adapt new marketing technologies & media channels within the company.

- Understand and stay current on industry trends, competitive landscape, and internal product development efforts.

- Explore and implement new channels to our media mix.

- Demonstrate results basis the innovation, driven within the company.

- While leading the innovation within the organization, facilitate / conduct periodic trainings to help upskill respective teams.

Client Retention/ Strategic Relations:

- While driving results via planning & innovation, ensure the clients are satisfied & continue to collaborate with us efficiently as they scale.

- Periodically set up strategic meetings with clients to drive better engagement & long term retention.

Team Collaboration & other VPs Engagement:

- Closely engage with VPs to drive long term organization vision & goals.

- Collaborate with a cross functional team to drive results throughout the client funnel.

- Lead innovative projects within the ecosystem to improve overall delivery & results across the organization.

What we need?

- Graduate/ Postgraduate in any Specialization

- 3+ years of experience in the media planning and strategy.

- Ability to drive strategic discussion with clients.

- Proven experience of managing a large team and fast growing business.

Professional Attributes:

- Hands-on, action-oriented approach to problem solving

- A team player with strong leadership and project management capabilities

- Strong verbal and written communication

- Strong analytical and problem-solving skills

Personal Attributes:

- Persistent with a high sense of ownership

- Strong interpersonal and influencing skills, with a closure mindset

- Demonstrate ability to work in a fast paced, hyper-normal growth environment

- Join us and write the future of Digital Marketing.

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