Senior Manager - Search Engine Optimization - Publishing Services (6-9 yrs)
- At company, we are looking for people who live and breathe SEO. You will be the one to identify the key growth levers across company verticals, build a strong organic traffic roadmap and amplify the overall marketing strategy. You will be responsible for end to end SEO growth of your vertical including strategizing the seo activities and executing them
What we are looking for? (Skills/Interest/Education Qualification/Desired experience)
- 6-9 years of demonstrated experience owning SEO and driving organic inbound leads at a B2B/B2C organization
- Have previously owned and scaled SEO from the start.
- Proven experience owning and executing an organic acquisition strategy through SEO tactics.
- Deep expertise into the latest technical SEO factors and search engine algorithms
- Have experience creating user journeys and matching SEO strategy to the stages of that journey.
- Experience working closely with editorial/content teams to drive and scale SEO content strategy.
- Experience working closely with engineers to execute technical SEO improvements Values we cherish
- Accountable - You take ownership of your work, can work with minimum supervision and honour deadlines.
- Adaptable - You can work in an unstructured environment. As a matter of fact, you embrace uncertainty and see it as an opportunity to learn and grow
- Learner for life - You are a quick learner, are excited about solving new or previously unsolvable problems, and believe in constantly upgrading your skills.
- Team Player - You enjoy working with people and gel well with cross-functional teams.
Roles & Responsibilities :
- Identify problems and deficiency and implement solutions in a timely manner
- Continue to build upon company SEO foundation and transform the vertical into a major acquisition engine.
- Develop the overall SEO strategy for one of company verticals, leveraging our core website, and its pages.
- Track, report, and analyze our website analytics to evaluate performance and drive continuous improvement.
- Develop KPIs, set goals, and create Search Traffic reporting for different sections of our website, monitoring them monthly.
- Monitor and analyze competitor activities and performance to identify opportunities
- Work with the web/growth team, editorial team and product team to ensure SEO best practices are consistently followed/implemented.
- Work with the editorial team to drive SEO focused content creation and strategy.
- Establish a cadence for an SEO strategy to improve search rankings and grow traffic MOM.
Working Environment :
- General office environment : Works generally at a desk in a well-lighted, air- conditioned. cubicle/office, with moderate noise levels.
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