Proprietor at K & R Enterprises
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Senior Manager - Retention Marketing (7-10 yrs)
Key Responsibilities :
- Have a measurement-driven mindset to measure, optimize and scale retention growth channels.
- Lead product marketing efforts by improving key conversion metrics through consumer journey improvement in a scientific manner.
- Use data, customer insights, feedback, journey mapping, and customer-centric thinking to deeply understand the customer lifecycle and identify opportunities for growth and optimization at every stage.
- Obsess customers and deep dive into their engagement with firm
- Use this knowledge to identify lapser behavior and build marketing communication and a platform experience that converts potential lapsed users & light users to engaged users.
- Conceive, design and deploy event-based marketing programs.
- Work cross-functionally with product, engineering, analytics, marketing ops, and creative to meet ambitious growth targets
- Partner with Data Science to leverage machine learning to automate campaigns and improve targeting
Requirements :
- 7+ years of marketing experience.
- Strong understanding of setting and executing AB tests to drive retention rate improvement.
- Should possess a very strong understanding of the creative process to drive user retention.
- Should have experience building and leading teams to achieve retention goals.
- Should have an obsessive focus on clearly measurable ROI.
- Should have worked with the product team to execute product strategy.
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