Lead Talent Acquisition at Flexy Managers
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Senior Manager - Retail Sales - FMCG (4-8 yrs)
Job Purpose :
Ensure that the team has the right tools, capability and motivation to deliver and outperform set targets in retail market
Job Description :
Gross Sales :
- Responsible for the secondary sale in the state / territory.
- Develop and maintain the sales and marketing business plan.
- Design and monitor individual and team sales objectives on monthly, quarterly and annual basis.
- Responsible for maintaining the MOP in the state / territory.
Analysis :
- Regularly conduct retail outlet audits to study market share movements and track market share.
- Concentrate on strong tracks for volume growth & weak tracks to build brand image & generate growth.
- Work with the team to correct market working discipline, daily targets vs achievement tracking.
- Responsible for PJP adherence of the team and ensured strict adherence to working norms & practices.
Team Management :
- Responsible for developing the team through motivation, counselling, skills development and product knowledge development.
- Establish the process of monitoring the performance of individual and team by proper reporting and communications mechanism involving sales reports, cyclical sales meetings etc. and individual growth plans.
- Recognize and celebrate team and team member accomplishments
Activation :
- Designing and execution of volume scheme and special offer to achieve short term & long term volume objectives and increase trade advocacy & increase share in state / territory.
- Planning & execution of consumer centric activities in the state - focus on generating trials and increase penetration.
- Ensure sales and product training are provided to the team and off-roll sales personnel as required from time to time for enhancement of productivity
Budgeting :
- Conceptualizing & utilization of local sales promotional & merchandising activities, monthly schemes at the point of sale for achieving sales target and brand awareness.
QDVP Score :
- Ensure the RTC implementation at the retail outlets in the territory / state.
- Maintaining the organization standard wrt. Quality, distribution, visibility, promotion, price and persuasion at the outlet.
- Aligning the team for execution of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.
Desired Skills :
Qualification : MBA in Sales & Marketing
Experience : 4-8 years experience in sales & marketing
Knowledge & skills :
Must have experience in handling distributors and retailers in an aggressive market environment
- Team Handling Skills
- Business Acumen
- Communication
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