Senior Manager - Performance Marketing (5-8 yrs)
ROLE - GROUP ACCOUNT MAANGER - PERFORMANCE MKTG
LOCATION- GURGAON
We are looking for a Senior Digital Marketing Manager to join our fast growing organization.
Responsibilities:
- Establish the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the client's businesses.
- Leading the implementation of these capabilities, such as media planning and buying, social media strategy and execution, social media advertising, search, conversion rate optimisation and data and analytics to support client requirements.
- Working alongside Clients, Senior Stakeholders, Digital Team, and business unit Marketing leaders, to establish a best of breed approach to the use of marketing technology.
- Establish best practices around the use of data and analytics to inform marketing and campaign effectiveness and lead our overall approach to use of digital marketing agencies.
- Work with other team members to achieve organizational goals and objectives.
- Own the division's P&L with complete end to end ownership of all activity and client's digital relationships.
Requirements :
The ideal candidate will have :
- 6-8 years of experience in working with a medium sized digital agency with proven credentials in independent management of projects and client relationships.
- Extensive experience in digital marketing, performance marketing and social media marketing.
- Exposure to CRM would be an added advantage.
- Experience in the implementation of data and analytics strategies.
- Experience in making data driven marketing & campaign spend decisions
- Experience in media planning and buying, lead generation and acquisition strategies.
- Experience in leading teams and working with a wide range of stakeholders
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