Job description :

Being one of the front running media and entertainment companies, our business is about aggregating and creating best of the video entertainment content and distributing it through the worldwide network of digital channels for content distribution. These digital channels can also be called - Digital pipelines carrying the video content for delivery to the end users on their devices- . At present we are catering to more than 30 million + subscribers with deep engagement of 5 billion plus minutes of watch time per month across the platforms we are associated with including: YouTube, Amazon Prime Video, Airtel Xtreme, JIO TV, MX Player. We are seeking an experienced Performance Marketing Manager who is passionate about building digital marketing programs in line with the company's marketing efforts. The successful candidate must have a deep knowledge of concepts and technologies for Mobile Marketing, driving App downloads, Online Marketing, Search Engine Marketing (SEO), and Campaign Analytics. You should have the ability to partner with cross-functional teams internally and influence co-marketing partners externally with a passion for developing lasting programs that drives a huge scale that is critical for success.

Responsibilities:

- Responsible for driving user growth primarily in India besides the world market and deliver on the goal of growing our existing viewer/subscriber base, views & watch time. Expanding our Digital pipelines all over world beyond our present network.

- Develop go-to-market mobile marketing plans, and campaigns for driving views, engagement and driving scale.

- Building in-house creative teams and working with external content marketing agencies to deliver high performance video promo material including promos and trailers.

- Lead content marketing teams to get required creatives for campaigns. Give direction and guidance to promo production

- Deliver desired results with focus on understanding the local market insights through user research and market insights.

- Managing Facebook and Google Ads campaign and tracking the performance.

- Campaign Analytics to measure the channel wise effectiveness and overall impact of marketing programs.

- Driving organic growth (views, watch time and subscribers) through social media marketing and SEO.

Requirements:

- Strong academic background with 5-7 years of work experience in leading digital/performance marketing roles.

- Tier-1College pass out.

- Data Understanding - Able to write and run queries in SQL, analyse data and get actionable insights from said data.

- Expertise in using various digital platforms like Adwords, Facebook, Ad networks, Google Analytics, etc.to drive digital marketing and campaign analytics across various channels. 

- Strong communication skills, executive presence, and ability to work across multi-national, cross functional teams both internally and externally.

- Strong analytical, decision-making and problem-solving skills and abilities

- Strong content understanding about what works in India and in the vernacular markets.

- Language Proficiency: English

Salary: As per industry standards (with attractive ESOPs)

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