Proprietor at SourceIN HR Services
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Senior Manager - Marketing - Rice Milling Machinery (10-15 yrs)
- Responsible for developing and executing comprehensive marketing strategies to promote the sale of rice milling machinery to rice producers, distributors, and large-scale agricultural businesses,
- Conduct in-depth market research to identify potential customer segments, their needs, and competitor landscape within the rice milling industry.
- Develop product launch plans and messaging to effectively introduce new rice milling machine models to the market.
- Conduct detailed market analysis by visiting sites and client locations to identify customer needs and competitor positioning.
- Highlight unique selling points of rice milling machinery such as efficiency, capacity, and energy savings.
- Identify potential customers through segmentation, trade shows, and online marketing campaigns.
- Collaborate with sales teams to deliver impactful product presentations of rice milling machinery, Parboiling, storage silos.
- Manage digital campaigns, including social media, SEO, and content creation (blogs, videos webinars).
- Use digital advertising platforms to attract targeted audiences and promote brand awareness.
- Implement CRM systems to manage leads and enhance client relationships with customer feedback.
- Track marketing metrics like lead conversion, ROI, and campaign performance, provide actionable insights through regular reporting to senior management.
- Stay updated on industry trends, technological advancements, and regulatory changes to maintain market competitiveness.
