Key Responsibilities :

- Implement strategies for augmenting business, identifying and penetrating new market segments

- Designing & implementing marketing plans towards enhancing brand visibility & recall.

- Ensure flawless implementation of central campaigns in the assigned region

- Proactively look out for opportunities for local marketing opportunities and take them forward in consultation with the business team and the central marketing team

- Work on synergistic local level tie-ups and alliances

- In charge of all local level visibility - branches, outdoor, innovative localized media like cable TV, wall paintings, etc as well as tactical local press

- Conceptualization and implementation of events, roadshows, participation in exhibitions and trade fairs, etc

- Establish short / long term budgets in tune with the marketing strategies for achieving business targets

- Ensure cost control by ensuring proper vendor negotiations

- Maintain marketing budget and spends for all India

- Formulate regular SMS campaigns

- Prepare Weekly, Monthly reports and track marketing activities & conversions

- Ensure adherence of SOPs.

Qualifications and Experience :

- MBA in Marketing

- 8 to 10 years experience (at least 5 years in a managerial role)

- Experience in a similar BTL role in a leading bank, insurance, telecom co is a plus

- Strong capabilities in coordinating the suppliers chain i.e. execution of creative, events & BTL programs for existing and new customers

- Should have a dynamic and professional approach with extensive operational experience

- Ability to think and manage strategically as a key member of a dynamic team

- Ability to select, organize and coordinate suppliers

- Energetic, versatile and a creative problem-solver

- Ability to multitask, to take initiative and work effectively under pressure, paying strong attention to detail

- Effective communication, presentation, interpersonal skills

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