- Plan and Execute the required marketing interventions in the LD segment to drive market share growth

- Identifying opportunity area & making strategy to address the same in close coordination with Sales and Product Strategy teams

- Driving NPI and promotions and tracking the performance of new product. This includes Sales pitch development w.r.t competition models and Training content development and execution

- End to end Coordination of all activities pertaining to NPIs - CVP sign off, FAB, Fert code development, STA and Pricing.

- Value Selling and Establishing the respective product segment as Premium product in the market.

- Conceptualising and Executing sharp and effective Marketing campaigns in collaboration with Sales teams, Brand Teams and Plant teams.

- Design & prepare sales support model wise schemes - AMC Offers, Resale Benefits. To identify and interact with industry influencers, super structure manufacturers and related suppliers to develop deep knowledge on the segments to improve penetration and build sales volumes

- Work out a product plan including all activities related to pre-launch, launch & Post launch.

- Monitor competition activity and design appropriate strategy.

- Product Management of trucks.

- Planning and execution of marketing initiatives covering all 4Ps to drive Volume and Market Share

- To work in close association with Sales, After sales & Product Planning functions, responsible for entire marketing activity.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.