Senior Manager Market Research

Market Research Job Purpose :

1. Improve Understanding of the Customers and Markets

2. Provide media planning, analytics and data support to other marketing verticals

Key Responsibilities Functional Responsibilities :

- Preparing consumer insight report based on detailed primary research and secondary research for helping management in strategic decision making

- Conceptualizing the consumer insight strategy and plan, managing all the core insight tools and responsible for the relationships with external agencies and vendors

- Ensure the timely conduct of various market research and market intelligence studies for effective decision making including reports

- Ensure the conduct of product specific research in terms of market potential, competitor activities, competitor pricing, competitor services etc and forward the same to the respective product head

- Ensure timely preparation of quality research reports for effective decision making

- Timely preparation and submission of various market research reports (customer preferences, market / industry trends, pricing strategies) to the senior management

- Conducting Annual Tracks- like Brand Track, Customer Caps, CSAT - for retails customers and dealers

Job Requirements Qualifications MBA/PGDM from Tier I/II B-School

Experience Minimum 6+ years in Research Management Role. Preferably from a product based company

Functional Competencies

- Strong understanding of Consumer / Channel partners behavior and marketing

- Hands on exp in Experimental, non-experimental and quasi-experimental research designs

- Good in Sampling theory and practice, Survey research and questionnaire design

- Basics of data processing, tabulation and data management

- Exposure in Fundamentals of inferential statistics, descriptive statistics & qualitative research methods

- Exposure to Usage of Technology to conduct large scale researches

- Experienced in Employee Surveys

- Good in Report writing, ability to give & take effective briefs

- Strong reporting and presentation skills along with probing & interviewing capabilities

Behavioral Competencies

- Critical thinking and analysis

- Meticulous planning and execution

- Ability to analyze information from various sources

- Ability to draw patterns and inferences from large data sets

Job Type : Payroll

Categories : Market Researcher (Admin Support)

Must have Skills :

- Market Research

- Design

- Interviewing

- Data Processing

- 15 - 25 Lakh/Year (Annual salary)

- Longterm (Duration)

- Onsite Chennai, Tamil Nadu, India

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