Senior Manager/Manager - Mobile Marketing - IT (2-8 yrs)
Senior Manager / Manager - Mobile Marketing (app)
Location: Delhi
Exp. 2.0 - 8.0 Year
Must-Have:
- Min 5 yrs of rich experience in Mobile app marketing
- Understanding of App store optimization, Facebook ads, and other mobile app user acquisition channels driving mobile traffic growth roles across channels
Responsibility :
1. Own the customer lifecycle management for StarsTell App - Acquisition, Activation, Engagement, retention, win-back
2. Develop and deliver strategies to grow mobile customer base and drive engagement and repeat usage.
3. Source, evaluate, and test new user acquisition channels to grow and diversify sources of traffic.
4. Plan, track, and operate campaigns towards specific business and growth objectives.
5. Plan and manage the budget to achieve optimum ROI per acquisition
6. Analyze campaign performance and conversion, as well as mine data insights across the database to look for trends requirements
Required :
- Experience in mobile app marketing, mobile app user acquisition.
- Understanding of App store optimization, Facebook ads, and other mobile app user acquisition channels.
- Proven track record of delivering customer acquisition growth, retention, and optimization across key mobile metrics.
- Understanding of content marketing channels, paid and unpaid.
- Strong experience in Analytics and mobile attribution systems such as mobile app tracking, adjust, etc
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
