Senior Manager/Manager - Marketing (4-9 yrs)
Ongoing responsibilities include:
- Structuring surveys, interviews, customer immersions etc. to learn about customer needs and behavior
- Tracking and analyzing customer needs based on customer behaviors including searching, browsing and purchasing, identifying problems and opportunities and responding accordingly, engaging the cross-functional team where necessary
- Planning and executing the yearly/quarterly/monthly marketing calendar. This includes working with the marketing teams across Amazon Pay merchants and payment partners to align on the target customer definition, mapping specific customer segments with the relevant customer value proposition and aligning on co-marketing goals.
- Regularly develop, test and analyze new merchandising tactics that sell products across all categories and increase conversion rates, documenting the results and sharing best practices with the team
- Drive online marketing channels such as SEO, SEM, Display and Affiliates/Associates in coordination with respective channel managers
- Drive offline marketing channels for BTL activation, with merchants and payment partners
- Drive preference for banks to pool in a larger sum for the events
Basic Qualifications:
- MBA
- Strong communication skills and high standard of written English
- Aptitude for organization, flexibility and producing results in a fast paced environment
- Strong bias for action and ability to influence without direct authority
Preferred Qualifications:
- Demonstrated ability to be fungible across marketing and program management roles
- Demonstrated ability to start from zero, develop customer behavior understanding and use hard data and metrics to back up feature and customer segment recommendations
- Capability to meet our technical requirements, which include proficiency in Excel, plus the ability to learn our in-house tools quickly
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
