Senior Digital Marketing Manager (IC Role) - Paid/SEM/Social - Investment Platform

We are looking for a dynamic individual to drive one of the India's leading investment platform with over 10 lakh users Digital Marketing efforts.

Their customers trust them with about Rs 5000 crore ($700M+) of assets and invest in mutual funds, stocks and other products that has increased returns, lowered taxes and built wealth for their families. They make this simple by bringing together cutting edge technology coupled with the best financial advice & customer service in the country.

Their rapid growth is spurred by an energetic team with terrific experience at leading finance & Internet companies (eBay, Facebook, Oracle, Adobe, ICICI, Citibank, Morgan Stanley, IBM, Dell, Symantec, Aricent, Zynga) and startups.

They believe everyone should have access to a world class investment platform and sophisticated investment advice.

Job Description -

- The candidate is expected to own and be responsible for driving conversions for them.

- He/she will lead planning, campaign management, reporting and analysis for Paid Digital Campaigns

- Identifying and implementing strategies for increasing site traffic through PPC marketing strategy

- Managing Ad Campaigns on the major search engines like Google, Yahoo, and MSN

- Manage remarketing efforts

- Responsible for keyword research, Account/Campaign structuring, bid management, and tracking for key performance indicators

Improvement of volume and cost delivered through Search & Social campaigns by:

- Driving keyword expansion

- Creative testing

- Improving account structures

- Optimizing of quality score, landing page, Ad copy and bid optimization

- Developing strong objective sets for campaigns based on business intelligence

- Working closely with organic search team to ensure knowledge sharing as well as overall search (paid and organic) optimization

- Stay on top of current search engine news, trends, Pay per click practices, and emerging items of interest

- Report on the overall SEM health of web properties and rolling up SEM reports

Responsibilities -

- Successful delivery of the committed traffic quantity, quality and cost parameters agreed with the product / business / marketing teams

- Increase in SEM visits and SEM Investors

- High internal customer satisfaction

- Achievement of revenue targets of the collaborating LOB

- Successful Implementation of strategic initiatives

Requirements -

Educational Qualification: MBA/B.E./B.Tech degree or equivalent in Business or Marketing

Relevant Experience:

- 4-6 years of experience in digital marketing

- The candidate should have worked extensively on Google Adwords, Analytics, Remarketing, Youtube advertising, Facebook advertising, and other branding channels.

- Proficiency in excel

- This is a very performance oriented role, candidates with deep inclination towards data crunching/analysis should only apply

- Strong communication skills

- Proactive approach to work

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