Manager Search Services at Talentcode Consulting
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Senior Manager - Customer Experience (7-10 yrs)
Key Responsibilities:
- Ensure a seamless process flow from the customer's initial order to the delivery of products and services, and after sales service resolution
- Design and improve customer experience through all channels across categories
- Create and maintain a CRM structure that will work seamlessly across the business and capture crucial information along the sales funnel. Introduce best practices for effective complaint resolution on every platform
- Integrate automation - chatbots, whatsapp for business
- Improve self service options, create FAQs, reduce repeat contact ratio
- Resolve customer complaints on various digital platforms quickly and efficiently
- Keep customers updated on the latest products in order to increase sales
- Make sure the customer database is correctly segmented for targeted marketing activities
Manage the team of customer care executives:
- Reduce dependence on individual executives by creating templates for email responses
- Use tools / metrics to measure and improve productivity and efficiency of team
- Capture customer evaluations on service representatives to ensure constant improvement within the team
- Handle escalations with personal intervention
Develop tools for customer listening, and segment and analyze data to help improve processes and systems across the chain :
- Identify issues and problem areas with packaging to reduce product breakages
- Identify any issues with delivery, logistics
- Capture customer feedback for product improvements
- Capture customer feedback on after purchase experiences and share with relevant teams
Build and maintain relationships with existing and potential customers across all touchpoints:
- Plan and execute CRM strategies to increase customer retention, increase brand loyalty and expand the company brand recall
- Segment customer database for targeted marketing activities
- Increase retention on cancellations
- Make new product information available to customer facing representatives through templates in coordination with new product launches
- Bring in retail customers / customers from other channels into direct communication with the brand
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