Job Description:

- Coordination with various agencies/consultants involved in the Brand management exercises such as Brand strategist, artwork designers, secondary packing designers, website designers etc

- Generating new, innovative Strategies and fresh idea of brand development

- Providing insights and inputs on various facets of brand management specially consumer Phsycy.

- Interact with Marketing Manager and Marketing Head to understand requirements from the brand and accordingly build brand strategy.

- Explore co-marketing and co-branding partnerships with external partners and agencies

- Develop annual plans and budgets for the brand.

- Maintain and establish strong relationships with agencies to ensure cost effectiveness and high quality results.

- Responsible for overall Brand Management including Brand Strategy & Planning, Brand Activation, Brand Communication,Media Planning& Management,Consumer Insight and Market Intelligence etc.

- Translate brand strategies into brand plans, brand positioning and go-to-market strategies.

Job Summary

- Strong co-ordination with internal and external entities for overall development and management of the existing brands

- Identify new opportunities for brand extension and work closely with R&D team to come up with final products.

- Well versed and actively involved in Conceptualization of Artworks,FDA Designs,interacting with PR Agencies,strategizing, packaging and end to end co-ordination

- Ensures marketing activities comply with the relevant acts, legal demands, ethical standards and Corporate business and branding standards

- Overseeing marketing and advertising activities to ensure consistency with product line strategy and accountable for products financial performance

- Monitor product distribution and consumer reactions.

- Align the company around the brands direction,choices and tactics.

Specific Skills Required:

- Analytical Skills in the area of Brand Management and Marketing

- Well developed interpersonal skills

- Ensure strategic, effective and efficient management of brand to achieve organizational objective

- Excellent communication and presentation skills

- Ability to motivate people

- Ability to work both at a strategic and executional level

- In depth experience and understanding of the creative development process

Essential Functions:

- In depth understanding of the company's current products and future concepts

- Familiarity with the latest trends, technologies and methodologies related to Branding

- Highly proficient in MS-Word, PowerPoint and MS Excel

- Budget management skills and proficiency

- Must have worked on Indian Brand promoting International markets

Professional Trait

- Attention to detail

- Team working skills

- Analytical Skills

- Ability to motivate the team

- Management and leadership skills

- Analytical and problem solving skills

Personal Trait : 

- Excellent Interpersonal skills

- The ability to work well under pressure

- Able and willing to work flexible hours

- Strong communication skills

- Keen Interest in new Creativity.

- Self Motivated

- Energetic

- Organized

- Result-Oriented

- Flexible attitude of working with multi-cultural people

- Experience of Team Management : Should have effectively handled a team of 5-7 employees reporting to him

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.