Senior Manager/Associate Director - Category Marketing - Grocery Category - eCommerce (6-9 yrs)
Looking candidates from FMCG & eCommerce industry only.
Position : Senior Manager/Associate Director
Customer understanding :
- Be the voice of the customer internally
- Understand needs - even those that the customers themselves may not realize
- Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior
Pricing :
- Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting
- Use discounting to drive portfolio mix and achieve strategic goals
Merchandising :
- Develop and execute plans to showcase the right products
- Identify cross-selling and upselling opportunities
- Own the customer experience in the category - make navigation, discovery easier.
Save the customer time
- Identify the parameters customers use to make decisions and ensure catalog richness
Marketing :
- Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc.
- Understand SEM, SEO and E-mail marketing - identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders
Promotions
- Create promotions to drive revenue, margins, etc.
- Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine's day, etc.)
- Work with buying and inventory planning teams to reduce inventory where needed
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
