Senior Consultant at Saaki Argus Averil Consulting
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Senior Manager/AGM - Branding - Insurance (13-17 yrs)
One of the leading players in the Insurance space is looking to hire a leader in the branding space for its operations in Chennai.
Key Result Areas:
- To Lead the Branding Initiatives / Social Media Branding
- Plan the marketing strategy, positioning & messaging in collaboration with the senior leaders of the organization.
- Preparation of Brand Plan Working with the Product Managers / Business Heads to execute the brand plan.
- Own the process of conducting competitive analysis - competitive advertising and sales promotion activities, SOE, SOV and regular updations to the Management.
- Develop and manage external events / conferences / press meets / seminars / training programs.
- Handling Advertising, Local Promotions and Product Support.
- Planning and executing Annual Budgets & Communications for all products.
- Undertaking Market Research, Market Analysis & MIS and Monitoring Competitor's activities.
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