Associate Consultant at RGF Select India
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Senior Manager - Affiliates & Alliances - eCommerce (2-3 yrs)
- Hands on experience with partnership closures, RoAS optimisation, CPx Campaigns execution
- Identify & recruit new affiliate/alliance partners as well as work with existing (from large portal players to small niche websites including comparison shopping portals, loyalty programs, coupon/deal websites, blogs, etc) to buy their web traffic on CPS/CPA/CPV/Fixed Cost basis
- Help to implement the strategy including awareness, acquisition, scaling & retention strategies to achieve revenue and customer acquisition targets through these partner relationships, and identify areas of improvement to increase generated revenues, traffic and new customers
- Monitor & analyze performance, and track key metrics (Visits, Bounce rate, Orders, Revenue, Conversion Rate, etc) to measure ROI
- Partnering with the Technology team to drive product development and ensuring their support for on-going technical issues faced by various partners
- Liaise with internal teams (Analytics/Merch/Category/Biz-Finance) in terms of working out good deals/ consumer promotions to maximize sales ensure budget adherence
- Assist the line managers with the periodic planning and budgeting process.
- Increases productivity by developing automated applications; eliminating duplication; coordinating information requirements
- Manage a team for operations task(s)
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