- Please Share Portfolio Link on the Resume

Overview:

This role is pivotal in crafting compelling visuals that resonate with company's audience in the Fashion & Lifestyle industry. You will be responsible for conceptualizing, creating, and delivering high-quality designs across multiple platforms, directing visual content shoots, and mentoring junior designers to uphold brand excellence.

Job Details:

- On-site Experience: 5-8 Years

- No. of working days: 5 Days (Work from Office)

- Working Hours: 10:00am- 7pm

- Age Limit: 35 Yrs

Key Responsibilities :

1. Visual Identity & Brand Development

- Lead and manage the development of the brand's visual identity across all platforms.

- Conduct and execute look-and-feel exercises for campaigns, packaging, and communication.

- Ensure consistency in all design assets, maintaining the brand's tone and aesthetic.

2. Art Direction & Content Creation

- Plan, coordinate, and direct photoshoots and video content production, ensuring a cohesive artistic vision.

- Operate the camera during content shoots and guide the team in achieving exceptional visuals.

- Develop video content by editing, adding animations, and ensuring alignment with brand narratives.

3. Mentorship & Collaboration

- Guide and train junior designers, ensuring the team produces high-quality work.

- Collaborate closely with marketing, product, and other teams to conceptualize and execute creative campaigns.

- Stay updated with current design and fashion trends, integrating fresh perspectives into the work.

4. Digital & Social Media Understanding

- Create visuals optimized for various social media platforms and digital channels.

- Translate marketing strategies into effective designs tailored for the digital audience.

- Develop content that aligns with user engagement metrics and analytics insights.

Technical Requirements :

- Adobe Photoshop, Illustrator - Proficient in image editing, vector graphics, and creating visually engaging designs.

- Adobe After Effects, Premiere Pro - Expertise in motion graphics and video editing to create dynamic content.

- Experience with camera operations for photo and video shoots.

- Knowledge of designing for both print and digital mediums.

- Familiarity with user experience (UX) design principles is a bonus.

- 3D modelling for products and spaces is a plus.

Expectations from the candidate :

- Creative and strategic thinker with the ability to translate concepts into impactful visuals.

- Strong attention to detail and an eye for aesthetics.

- Ability to work under tight deadlines while managing multiple projects.

- A collaborative mindset with the ability to receive and provide constructive feedback.

- Self -motivated with a passion for design and the Fashion & Lifestyle industry.

Experience & Qualifications:

- A Bachelor's degree in Graphic Design, Visual Arts, or related fields.

- 5+ years of experience in graphic design, preferably in the Fashion & Lifestyle sector.

- Proven experience in art direction and leading content creation projects.

- A strong portfolio showcasing diverse design work across different media.

- Good communication skills

Requirements:

- Should be from nearby location

- Must have experience in have experience in Apparel/Clothing/Footwear (Fashion and Lifestyle sector)

- Should be comfortable to stay at shoots

What's Offered:

- A dynamic work environment where creativity is celebrated.

- Opportunities to lead and grow within the design team.

- The chance to work with a forward-thinking brand in the Fashion & Lifestyle space.