- Responsible for the brand wise / segment wise sales volume achievement in the territory by developing and monitoring individual sales objectives on monthly /quarterly and annual basis.

- Prepare the volume scheme and communicate the same to retailers.

- Ensure the NSR/ GSV achievement in the territory is as per budget by selling profitable brands and maintaining the right brand mix.

- Maintain the overall distribution of the brands by ensuring the availablity of relevant SKUs and variants of the respective brands in the territory.

- Manage the new product launches in the region.

- Executes merchandising and promotional programs as per national and regional marketing strategies.

- Responsible for timely communication of the promotional scheme to the retailers and ensuring timely claim settlement of the schemes. Ensuring proper usage of brand and promotinal elements.

- Responsible for training, deployment and evaluaion of the third party employees.

- Ensuring the visit frequency and coverage of the outlets in the terrotory is as per the daily journey plan.

- Responsible for the correct and timely submission of the claims and daily sales report and relevant repots.

- Keep a track on the competitior's activity and report the same to the reporting manager.

- Ensure the RTC implementation at the retail outlet level. Maintaining the organisation standard wrt. Quality, distribution, visibility, promotion, price and persuation at the outlet.

- Execution of the marketing plans in the territory as per the guidelines of the from state /regional marketing team while working within company policies, resources and budgets.

- Maintain good relationship with retailers in their respective area and keeping the trade informed about pricing, promotion schemes etc. ensure the collection of the outstanding from the market as per the organisation's norm.

Key Skills :

Client Relationships

- Sales Planning

- Emphasizing Excellence

Operational Implementation :

Directly accountable for business results, management of resources towards strategy execution delivery

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