Recruitment Specialist at UpGrad Rekrut India Pvt Ltd.
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Senior Executive - Social Media - Natural Cosmetics (1-4 yrs)
This role is for one of the India's leading natural cosmetics company.
Role & Responsibilities :
- This position will work closely with the Brand Manager and other team members to develop and execute a range of social media and marketing campaigns to help shape, promote and expand the brand.
- Assist in the planning and implementation of Business as usual and stand alone social media campaigns
- Ideate and plan day-to-day content in the form of (but not limited to) photos, graphics, videos and GIFs primarily for our social media channels, but also for our website and other digital mediums.
- Plan and maintain digital initiatives and posting schedules across all online platforms including Instagram, Facebook and YouTube.
- Build creative campaigns for new product launches and special offers.
- Post content for social media platforms on a daily basis.
Content writing :
- Engage with followers, plan contests and giveaways.
- Communicate customer concerns and needs to appropriate departments.
- Attend external and internal events and assist with social media coverage.
- Collect and report digital analytics using tools such as Sprout Social, Meltwater, etc.
- Work on the content Calendar and Social media strategy along with the Brand manager on a monthly and annual basis.
Skills & Qualification :
- 1- 3 years of relevant experience.
- Should have a Bachelor's degree preferably in, Marketing or Communication..
- Passionate and knowledgeable about Beauty. Familiar with luxury brands (Global and Indian). .
- Copy writing/editing skills are essential..
- Proficiency with various social media platforms - Instagram, Facebook, Youtube, Twitter etc..
- A strong understanding for content and social media especially video content..
- Should have excellent time management and planning skills and have the ability to adhere to strict schedules and deadlines..
- Self-motivated with strong communication skills. .
- Ability to drive initiatives, be creative, innovative and able to think out of the box..
- BONUS if there is experience and comfort with planning shoots, photography supervision and editing video content. .
- Should have a good design aesthetic
Note : Candidates from Beauty luxury brands experience are preferable
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