- To perform and generate reports for PPC, daily account management of pay per click accounts on Google AdWords, Yahoo, Bing and all the other different search platforms for clients with different platforms.

- To monitor and evaluate search performance and search results across the major search channels

- To assist in the monitoring and maintenance of impression share, keyword bids, quality score, account daily and monthly budget caps and also other important metrics.

- To proactively make strategic PPC campaign recommendations

- To Monitor and administer reports, web analytics dashboards, and key reporting tools, and optimize key areas of importance to match up with client goals.

- To manage and maintain updates for large keyword lists

- To craft lead generation and landing pages form for our content to distribute through relevant paid programs.

- To keep pace with PPC industry and search engine trends and developments.

- To provide creative ad copies as well as suggestions and interesting ad templates.

- To understand website in the management of Display network placement lists on Ad Networks such as Adwords, Bing and through other advertising platforms.

- To support the generation of new PPC campaigns, ad, ad groups and accounts and in the aid of creating new paid search advertising initiatives

- To provide recommendations and execute strategies for display network, campaign structuring, targeting, keyword opportunities, and other facets of paid search in accordance with client goals

- To work closely with the other team members on advertising to meet client goals

- To utilize data modelling and bid management tools to maximize the effectiveness of PPC campaigns.

- To generate daily, weekly and monthly client reporting for all those major metrics such as revenue tracking, goals tracking, and other paid search initiatives.

- To design, plan, set up and deliver high-performing media campaigns.

- To manage PPC campaigns in Search and Social, monitor reports and ROI.

- To manage budgets in line with the strategy and ensure that monthly spending is on target.

- To use analytics tools to gauge the success of campaigns & track KPIs of marketing campaigns.

- To undertake competitor research and analysis of habits.

- To build and update optimization reports and recommend opportunities to improve campaigns which drive growth.

- To monitor data sources for new trends and business opportunities.

- To track, measure, and report online marketing performance across all channels and devices, using key programs such as Google AdWords and Google Analytics to analyze and report on PPC campaigns

- To evaluate and recommend new media marketing opportunities.

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