HR Executive at Varutra Consulting Pvt. Ltd.
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Senior Executive - Marketing - IT Security Solutions/Services (5-8 yrs)
Roles and Responsibilities :
Marketing :
- Create brand awareness and help with marketing plans, advertising, direct marketing, and campaigns.
- Work closely with the in-house team to design marketing materials such as brochures and adverts.
- Produce creative content, including videos and blog posts.
- Run social media channels (e.g., Twitter, Instagram, Facebook, and LinkedIn) to enhance audience engagement.
- Evaluate and review marketing campaigns, advertising, and SEO to make sure the correct mediums are being used and campaigns are effective and are actively involved in SEO efforts (keyword, image optimization, etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels.
- Track marketing performance using various tools and prepare weekly or monthly reports for management to monitor and report on competitor activity.
- Conducting research and analyzing data to identify and define audiences.
- Writing and proofreading creative copy.
- Maintaining websites and looking at data analytics.
- Updating databases and using a customer relationship management (CRM) system.
Skills Required:
- Excellent understanding of digital marketing concepts and best practices
- Good teamwork skills
- Communication skills and networking ability
- Adaptability
- Strong attention to detail
- Good organization and planning skills
- Creativity and content writing skills
- Numerical skills
- Familiar with Cybersecurity trends
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