HR Consultant at Theoriat Services
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Senior Executive - Marketing - Automotive (3-5 yrs)
The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.
Skills required:
- Organizing, designing, and cascading marketing communication campaigns for our target audience through email campaigns, social media campaigns, events. Organizing digital and print content communication pieces (website content, email communication).
- Creation of marketing assets for Challenger Sweepers product portfolios (product videos, product photo shoots, brochures, flyers, posters, price sheets, Go-To Market presentations), website communication materials as required.
- Conducting market research and analysis - as required - to evaluate Challenger Sweepers brand awareness.
- Coordination with vendors and agencies, including but not limited to production agencies, printing agencies.
- Maintaining and updating customer databases.
- Organizing and attending events such as conferences and seminars. Be responsible for the end to end execution of Events, Trade Shows and Product Demonstrations. Organising and managing customer factory visits.
- Monitoring expenses for various promotional expenditures.
- Conducting lead generation activities for sales organisation making use of channels as tele-calling, emailers, SMS, WhatsApp and others.
- Working together with technical department for regular updates of product specifications.
Skills required: Financial aptitude and budget management
Overall Skills Required:
- 3-4 years of experience, preferably in a marketing role or in a client facing role. Experience in academic publishing environment with experience of digital and direct marketing would be given preference.
- Essential skills: The ideal candidate must be highly organised, abilities to work accurately and quickly; excellent written and verbal communication skills, flexibility to travel as per the role requirements are essential skills for this role.
- Desirable skills: Abilities to prioritise and manage a challenging workload and to work on your own initiative would be desirable. Creative acumen skills and the ability to be detail oriented are desirable.
- Excellent written and verbal communication skills are essential to this role.
Educational qualifications:
- MBA in Marketing / Communications.
Seniority Level
Mid-Senior level
Industry
- Heavy Engineering or Automobile
Employment Type : Full-time
Job Functions :
- Marketing
- Inside Sales
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