Sr. Executive - Marketing (Automotive Only)

Mandatory Skills :

Preferred Skills :

Job Description :

Responsibilities :

- Defining marketing best practices in creative design, development, and execution of digital marketing efforts via display, SEM, Email marketing, SEO and emerging online channels

- Social Listening/Monitoring for channel effectiveness; Lead the marketing governance metrics for digital, web and social mentions. Reports, actionable, landscape scans for best practices to drive website traffic, digital performance data to identify opportunities and optimizations

- Be actively involved in SEO efforts (keyword research, content creation, etc.)

- Designs, develops, and implements marketing programs and strategies for Path Partner offerings.

- Design and execute campaigns for achieving agreed targets

- Awareness, impressions, lead generation.

- Develop content for internal and external audiences relaying product/solution strategies and value propositions, including customer presentations, sales training materials, thought leadership and demand generation assets.

- Monitors industry trends, movements, competitive activity, new markets and tech areas of offerings

- Liaison with external consultants, partners, agencies, freelancers and other channels for creation of collaterals and execution

- Understand complex technology that goes into building great features for next gen automobiles.

- Craft memorable stories that our audience can appreciate and experience.

- Build long lasting stories in form of presentations, articles and other touch points that will aid in positioning and business development.

- Work with cross functional teams; Research

Mandatory to have :

- Sound business and the target audience understanding.

- Can align well with the changing dynamics of our industry (automotive software)

- Able to craft our messaging, find the most optimum messenger (channel) to reach the target audience quickly

- Able to get in outside-in perspective, understand our competition in greatest detail

- Able to grasp the complexity and the opportunity in our business

- Manage the master message as well as storyboarding around it through case studies, campaigns, and webinars

- Able to sign up for achieving tangible business results like pipeline generation

- Quick learner of the concepts, trends, nuance of the offering

- Marketing basics research, communication, articulation

- Strong emphasis on articulation of complex, abstract topics

- Strong presentation skills and data visualization

- Expert on PowerPoint presentations, Word, Campaign management/execution, data analytics (tableau etc.)

- Excellent communication and interpersonal skills

Advantageous :

- Passion to learn automotive / mobility /technology topics.

- Exposure to digital marketing

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