HR Advisor at Velandy Associates
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Senior Executive - Marketing Automation (0-2 yrs)
Job Summary
An opportunity to be part of the founding team of Outcome,a start up organization in the MarTech space. The position will report into the head of Outcome and closely work on contributing and executing the strategy and vision of the organization. Client is on the look out for a marketing automation executive who can join their team to implement marketing automation, and to strategize & manage marketing campaigns. You will be required to form excellent relationships with key stakeholders.
Responsibilities and Duties :
The person will :
- Assist in implementation of campaign management, inbound lead gen, lead scoring
- Assist in delivering campaigns for nurturing and revenue generation through the use of a marketing automation tool
- Manage marketing databases to ensure the right data and leads are included
- Create visibility to stakeholders about marketing program performance
- Support marketing team with insights on key metrics, analysis and interpretation of trends from data
Required Experience, Skills and Qualifications :
Ideal candidate will have :
- Around 2 years of experience in an agency or marketing services firm
- Exposure and reasonable degree of familiarity with any one marketing platform- e.g. Infusion-Soft, Hubspot, DREAM, DREAM-MAIL, Constant-contact, Interspire, Benchmark, Elastic email, Autopilot, etc.
- Exposure to online and digital marketing practices and tools- search and display campaigns, retargeting, remarketing, etc
- A technology background with an understanding of integration requirements, data structure, prevalent MarTech platforms, etc
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