QuesLab Talent Acquisition Manager at QuesLab Pvt. Ltd.
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Senior Executive - Marketing - Advertising Firm (3-5 yrs)
Responsibilities:
- Establish an understanding of how each marketing channel contributes to overall business goals both individually and as part of a wider campaign
- Acquire knowledge of the role and impact of SEO optimisations through various tools
- Understand activity across all Pay-Per-Click (PPC) channels, including (but not limited to) paid search, shopping, remarketing, display, and social media, as and when the business chooses to utilise these channels.
- Develop strategic knowledge of paid media bidding, ad copy structure, keyword selection, and channel optimisations.
- Organise market research.
- Keep abreast of industry updates and opportunities, and proactively inform the rest of the team.
- Ensure that all weekly, monthly & ad hoc reports are produced in a timely and accurate manner.
Requirements :
- Desire to pursue a marketing career, and a willingness to learn about the various digital channels
- Previous experience within an agency, in-house or media owner an advantage but not required.
- Degree educated, or some relevant marketing experience in either a professional or personal capacity.
- Good understanding of Microsoft Office (Excel, Word, PowerPoint etc.)
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