Role Responsibilities

- Research on what content is performing well on Youtube as well as other platforms in order to strategise on the content requirement.

- Collaborate with the internal content team to ensure a continuous pipeline of content as per programming. Managing the content release on Youtube in consultation with Stakeholders.

- Develop data-driven recommendations, organise and analyse data to form actionable

plans and create KPIs to measure progress

- Audit existing channel to uncover short and long term recommendations to improve audience engagement and growth metrics.

- Lead creation of recurring reports on the impact of rollout and optimisation efforts against established benchmarks.

- Oversee all written editorial across all videos, channel home-page, community and any off-site blogging/promotion to ensure consistently excellent standards.

- Work on optimisation of channel and video content viz. Titles, tags, descriptions,playlist, thumbnails, homepage, etc.

- Develop creative and effective engagement strategies with the subscriber base for continuous engagement on videos as well as community engagement.

- Use SEO/SMM tools and learning to grow the channel organically.

Role Requirements

- 2+ years of experience in content marketing and Youtube growth

- Experience using SEO/SMM Tools like Youtube Analytics, Google Analytics, VidIQ,Tubebuddy, etc.

- Extensive experience working within the YouTube CMS and with YouTube/Google analytics.

- In-depth understanding of audience retention metrics (e.g. Average view duration vs. % completion, watch time).

- Experience leveraging/ implementing In-video programming mechanisms (e.g. link cards and end screens).

- Ability to keep up with ever-changing YouTube ecosystem and new features

- Successful track record of conceptualizing and developing benchmarks, KPIs and ability to report insights and KPIs on a weekly basis.

- Cross-platform Video SEO knowledge and experience.

- Exceptional organizational and follow-through skills, attention to detail and deadlines.

- Team Management experience.

- Self-starter with a strong work ethic and determination to accomplish goals.

- Demonstrate the ability to multi-task in a fast-paced, collaborative environment.

- Knowledge of E-learning/Ed-Tech industry preferred.

- Good communication and writing skills in English.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.