- Identify the Brand positioning of various Brands in the MEA territory (under purview) and define marketing strategy to build profitable volume growth and build market share for all brands under charge

- Assist in preparing marketing plans that translate marketing strategy into in-market execution. Responsible for ensuring effectiveness of plans to achieve marketing objectives and for delivering efficiencies of spends.

- Assist in preparing annual plans and budget planning activities for the marketing function and all assigned brands. Prepare and monitor achievement against AOP for revenue and profitability

- Keep track on market intelligence of brands in the MEA geo and identify market potential for portfolio in unexplored geos

- Support in market entry strategy for previously untapped geographies based on market assessment of consumer and competitive landscape.

- Support in preparing and presenting for approval of the media promotion strategy for promotion of brands by recommending an optimum mix of media channels and media buying

- Follow-up and maintain relationships with media vendors and publishers for brand awareness activities and provide relevant inputs to ensure collaboration in promotional activities and successful engagement with advertising, branding, digital, media and market research agencies

- Support NPD launches by creating thematic advertising, editorial approval and joint promotion with media partners and third parties

- Develop and implement processes to capture market information and changing customer preferences, psychographic changes and highlight key actions for creating consumer impact.

- Ensure that each brand identity and brand equity developed is in alignment with the overall corporate Foods brand guidelines

- Track and prepare reports on brand health, budgets, marketing spends & ROI, brand P&L etc.

- Track competitor's marketing and branding activities and accordingly modify brand plans

- Assume responsibility of developing all brand extension strategies, along with the Head Marketing

- Ensure that each brand identity and brand equity developed is in alignment with the overall corporate brand

Any other additional responsibility could be assigned to the role holder from time to time as a standalone project or regular work. The same would be suitably represented in the Primary responsibilities and agreed between the incumbent and competent authority