HR at Delight Placement
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Senior Executive - Email Marketing - Advertising Firm (2-5 yrs)
Sr. Email Marketing Executive
Job Title : Email Marketing - HTML
Location : Gurgaon
Job Description :
- Email Campaigns creation, execution and post reporting with KPI performance.
- Pull out the various Custom and standard reports from Marketo console on the basis of provided criteria.
- Analyze data on customer buying habits, product usages and other customer behaviors.
- Reports like Email Performance, Landing Page Performance and Program Performance, Web Activity Report etc.
- Segment Creation on the basis of provided criteria for a particular campaign.
- Conceptualizing various marketing campaigns, including the program schedules, design HTML templates, calls-to- action and content for landing pages as well as email flyers.
- Troubleshoot technical issues related to HTML templates, responsive design, list segmentation.
- Data Analysis based on behaviors and interactions (content downloads, page visits, etc.); measure results and optimize nurture efforts to convert leads to customers.
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