Senior Executive - Digital Marketing/Search Engine Marketing - IT (2-3 yrs)
DESIGNATION : DIGITAL SR. SEM EXECUTIVE
LOCATION : GURUGRAM
QUALIFICATION : Minimum Dip/Graduate.
EXPERIENCE : Relevant experience of at least 2 years.
SALARY : 2 TO 3.5L PA
KEY SKILLS : We are looking for a Digital Sr. SEM (Search Engine Marketing) Executive with expertise in PPC, Google AdWords, Facebook, Bing, Google Analytics, ad optimization, and experience in managing large campaigns.
MANDATORY SKILLS : Search Engine Marketing PPC Google AdWords day-to-day campaign Facebook Bing Google Analytics ad optimization
JOB ROLE & RESPONSIBILITIES :
- Manage the day-to-day campaign activities across all biddable platforms including the campaign planning, implementation, budget management, performance review, and optimization of paid search and Facebook campaigns.
- Analysis of the Analytics accounts on campaign performance and recommend and implement changes to the campaigns.
- Maintain and operate day-to-day campaign spend and allocation for paid search portfolio.
- Identify and execute optimization recommendations to increase campaign ROI.
- Assist with campaign technical implementation and support troubleshooting.
- Create campaign reports.
- Desired Skills and Experience in managing large budget PPC campaigns.
- Knowledge of search engine optimization and keyword research
- Ability to understand the target audience and plan campaigns accordingly.
- Certification from Google AdWords, Facebook desired and Good knowledge of MS Excel must.
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