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01/12 Kandimalla Malya Sree
associate sourcer at Flexability by AMS

Views:34 Applications:9 Rec. Actions:Recruiter Actions:0

Senior Executive - Digital Marketing - FMCG (4-9 yrs)

Mumbai Job Code: 246123

Hiring For A Leading FMCG Company !!!


Position : Sr. Executive Digital Marketing

Location : Vikhroli, Mumbai

Experience : Minimum 4 years of experience

Qualification & Experience :

- Diploma or Post Graduation in Marketing/ Digital Marketing / Digital Media Studies from a premier institute

Roles & Responsibilities :

- Design monthly, quarterly and yearly, end-to-end Search, content & mobile marketing thinking / approach for your respective brands, and ensure the right implementation of the agreed approach.

- Deep understanding of digital media landscape (planning and buying) and how it's evolving, and how to implement it for brands.

- Engage in planning and delivery for digital program elements classified as innovation; including but not limited to the brand's websites including Direct To Consumer channel, video, search related marketing (SEO/SEM and more), social media (across platforms), Advocacy & influencer marketing, content marketing and its management across various platforms, mobile marketing and online analytics.

- Manage and run day-to-day agency relationship and bridging gap between brand teams and the agency.

- Develop a strong understanding of analytics and data related to digital marketing and how to effectively leverage them to drive digital program effectiveness.

Skills Required :

- Hands-on experience with as wide an array as possible of Data driven marketing, use of analytics for actionable insights, mobile first or in some cases mobile only approach, search marketing digital/social media communication methods.

- Understands industry/market best practices and strives to incorporate them seamlessly.

- Hands on work on CPG/FMCG and/or tech companies would be an added advantage.

- Digital media skills such as the ability to think innovative ideas, make meaningful media plans, will be looked at favorably. We would ideally like people who are digital creators themselves, not just consumers.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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