Senior Executive - Digital Marketing - Advertising Firm (3-6 yrs)
About Company :
Offering only SEO services, we have today grown to a full-service digital marketing company
Location : BORIVALI WEST Mumbai
Experience : 3 - 6 Years
CTC: 4 - 7 LPA
Function : Sales & Marketing
Vacancy : 1
Job Description :
- Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
- Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
- Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Optimize copy and landing pages for paid search engine marketing campaigns
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising links
- Identifying and understanding target audiences
- Determining the most effective media mix to display ads
- Coordinating, monitoring and evaluating media campaigns and strategies
- Optimize ad campaigns according to geographic exposure, frequency, time spans and more
- Allocate budgets and monitor costs
- Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
- Evaluate the success of media strategies and campaigns
Working Days : 5 Days a Week ( to )
Job Nature : Full Time
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