HR Recruiter at V MagicS Business Solution
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Senior Executive - Digital Marketing (3-5 yrs)
Responsibilities:
- Plan and execute all digital marketing, marketing database, email, social media and display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Analyze content marketing metrics and makes changes as needed
- Measure performance of digital marketing efforts using a variety of Social & Web analytics tools (Facebook Ad Manager, Instagram Analytics, Google Analytics, WebTrends etc.)
- Keeping up to date with the most recent developments in Search Engine Marketing (SEM)&Paying attention to any significant Google algorithmic changes.
- Google adword optimization
- Ensure PPC campaigns are up and optimized according to brief and best practice guidelines.
- Acquire insight in online marketing trends and keep strategies up-to-date
Skills Required:
- Cross Channel Automation Campaigns
- Pay per click (PPC) campaigns
- Perfect knowledge of social media & web analytics tools (e.g. Facebook Adwords, Instagram Insights, Google Analytics, NetInsight, WebTrends etc.)
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Experience with website optimization tools
- Exceptional verbal & written communication in English is mandatory
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