Job description :

- In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be very good in Google & Web analytic, good with numbers & should know how to make sense with the data for future campaign & optimisation. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).

- We expect you to be up-to-date with the latest digital technologies, PPC and Google Analytics trends.

Responsibilities and Duties :

- Participate in forming effective paid search strategies

- Launch and optimize various PPC campaigns

- Oversee accounts on search platforms (e.g. Google AdWords, Bing)

- Be involved in keyword selection and audience targeting

- Monitor budget and adjust bids to gain better ROI

- Track KPIs to assess performance and pinpoint issues

- Produce reports for management (e.g. dashboards)

- Write attractive and concise copy for adverts

- Suggest and develop new campaigns across multiple channels

- Maintain partnerships with PPC ad platforms and vendors

- Find ways to reduce the risk of click fraud

- Keep abreast of PPC and SEM trends

- Come up with new strategies that are aligned with the client's business goals & objective.

Required Experience and Qualifications :

You need to have a minimum of 2 years of experience.

- Proven experience with PPC

- Experience in data analysis, content management and reporting

- Knowledge of SEO, online marketing channels, keyword research, Google Analytics, Facebook, and digital marketing concepts

- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo, web design) is preferred

- Working knowledge of analytics tools (Google Analytics, Tableau, Web Trends etc.)

- Understanding of HTML and XML is a plus

- Proficient in MS Office (particularly Excel)

- Excellent communication & copywriting skills

- Analytical thinking with strong math skills

- Ability to deliver creative content (text, image and video)

- Ability to work well under pressure and meet deadlines

- Capacity to prioritize and work on multiple projects

- MBA in Marketing

- Experience in working with the team, to set the work done.

- Solution-driven & passion for Digital Marketing.

- Digital Marketing fundamentals & other related courses.

- Google Ads, Certification required.

- Google fundamental, Search & Display compulsory.

- Languages: English & Hindi compulsory.

Job Type : Full-time

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