-Our team is highly motivated people who are committed to achieving outstanding results, and helping companies build and manage distributed teams with ease!

-Fast-track career growth while working in a regional team

Our client is an end-to-end workforce management system. They serve as the primary source of truth for streamlining your people, IT, & finance operations. Easily manage everything from onboarding, procurement, devices, and attendance to offboarding from a single platform!

The Job

The campaign management executive will be responsible for planning, implementing, and optimising ad campaigns across various platforms. The ideal candidate will have a strong analytical mindset, a deep understanding of digital advertising, and the ability to drive high-quality traffic that converts into leads. This role requires a balance of analytical skills and accountability, as well as the ability to be persistent until the goal is achieved.

You will be responsible for:

- Developing target audience segmentation to enhance campaign performance.

- Researching and analyzing campaign trends, competitor ads, and audience behavior.

- Setting up and managing PPC campaigns across Google Ads, LinkedIn, and other platforms.

- Conducting keyword research and optimizing ad copy, landing pages, and extensions.

- Implementing and managing A/B testing to improve campaign effectiveness.

- Driving high-quality leads through targeted PPC campaigns and achieving SQL targets.

- Monitoring and analyzing campaign performance metrics daily.

- Continuously optimizing campaigns by adjusting bids, targeting, and ad creatives.

- Using data-driven insights for strategic decisions to meet KPIs.

- Creating ROI models to measure and improve spending efficiency.

- Providing budget allocation recommendations based on performance.

- Generating performance reports and providing insights to management.

- Collaborating with content and design teams to align ad creatives with campaign goals.

- Partnering with the SEO team to ensure complementary PPC and SEO efforts.

Ideal Candidate

- You possess a degree in Marketing, Business, or a related field and have a strong track record in driving high-quality leads through well-targeted PPC campaigns across Google Ads and LinkedIn.

- You have experience achieving SQL targets and implementing multi-channel campaigns that effectively drive prospect engagement and conversion.

- You possess hands-on knowledge of remarketing, audience targeting, and bidding algorithms.

- You have proven experience in optimizing Conversion Rate and ROAS.

- You are deadline-oriented with the ability to manage multiple projects simultaneously.

- You stay updated with current trends and hold recent certifications in GA and LinkedIn Ads.

- You have hands-on experience with SEMrush, Google Keyword Planner, and AdR