Job Description (Ex: 3-4 Years)

Primary purpose of the role :

1. Effectively planning creative solutions and aiding in defining the scope of work across pitches and on-going content work

2. Collaborating with the Business Development department of Communities Vertical to develop and propose value added, interactive strategies and presentations for pitches to convert clients

3. Researching and monitoring Digital & New Media industry trends and competitor offerings to improve content offerings

4. Coordination with the all Internal Departments for all the pitch and strategy requirements from planning till execution and follow up with the team

Key Responsibility Areas :

1. Solutions and ideas offered for campaigns and pitches should be fact-filled, active and engaging to avoid rework and aligned with brief.

2. Creatively involved in end-to-end coordination and execution with third party like director, producer and vendors etc. for the respective brands

3. Ensure that the Creative team contributes to Innovative & Interactive Digital Media solutions that help the different teams to excel in their campaign

4. Ensure on time and effective communication with internal team to ensure that clients timelines are met

5. Carry out in-depth research about the client's brand and competitor brands, including previous campaigns run by the client's brand along with competitor brands. Keep abreast with current emerging industry trends

6. Evaluate the demographics of specific media users by analyzing their characteristics, behavior and media habits to identify target audience appropriate creative ideas and solutions

7. Brainstorm with team members to decide upon creative ideas to take the campaign, pitches forward and help make decisions for creative buckets

8. Make suggestions to determine the most effective platforms (Facebook, Twitter, LinkedIn, Instagram etc.) that allows a client to convey messages to target audiences taking into consideration its outreach, frequency of reach and budget

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