Founder & CEO at The Hiring Story
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Senior Creative Executive - Advertising/PR Firm (1-3 yrs)
Role Responsibilities & Deliverables :
Communication :
- Attend midsized campaign briefs by the Account Management team
Creative Strategy :
- Decode briefs along with the Account Management team
- Brand execution plan basis the decoded client brief for campaigns
- Research and content creation for new client pitches
- Pitch weekly / monthly content ideas to clients along with the Account Management team
- Experiment with new content formats that can be utilized for client pitches, client briefs, and new partnerships
Creative Execution :
- Create contextual, innovative content
- Collaborate with functional teams for executing client briefs
- Work closely with arts & graphics, video, and production teams to co-create content
- Write concepts and rough scripts, and create storyboards with the art team
- Write social media content & responses, SEO content, brand website content, and blog content
- Conduct live coverage of events
- Quality check social media content & responses, SEO content, brand website content, blog content, and rough scripts written by the team
- Conceptualize ideas related to influencer associations
- Ensure accurate referencing and industry benchmarking by the team
Core Competencies :
Creativity :
- Research and development of content ideas and concepts based on data and insights
- Keen awareness of current trends in advertising
Customer Focus :
- Timely resolution of client escalations
Communication :
- Excellent written and verbal skills
- Ability to create and edit content for spelling, grammar, style, and tone
- Respond positively to feedback
Desired Qualifications & Experience :
- UG - Any Graduate - Any Specialization OR PG - Any PG Course - Any Specialization; Post Graduation Not Mandatory.
- Candidates with 1-2.5 years of work experience can apply. Prior experience in Social Media and online content creation will be preferred
- Proven & demonstrable experience of being able to work under pressure and multi-task. Should be comfortable with handling pressure since the role demands it
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