Senior Copywriter - Wellness/Fitness (5-7 yrs)
ABOUT the role: Senior Content Writer
We are looking for a Senior Copywriter to lead our creative marketing content efforts.
Senior Copywriter responsibilities include writing original copy and slogans for advertising campaigns, editing and publishing Junior Copywriters- articles and maintaining brand consistency across online channels
Duties & Responsibilities :
- Research industry-related topics and identify gaps in our content
- Write original copy for ads and social networks
- Prepare and publish articles that describe our company and products
- Edit and fact-check pieces of content generated by colleagues (e.g. Junior Copywriters)
- Use SEO practices to optimize articles and increase visibility
- Liaise with Designers to enrich text with visual aids, like images and charts
- Shape language and tone used in sales emails, banners and brochures
- Create and oversee reports on content (e.g. weekly or monthly)
- Interview clients, industry experts and internal teams
- Monitor metrics related to our content, like web traffic and conversion rates
- Ensure all content is up-to-date
What we- re looking for :
- Proven work experience as a Senior Copywriter, copywriter or similar role
- Excellent writing and editing skills, with a keen eye for detail
- Hands-on experience with Content Management Systems (e.g. WordPress)
- An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)
- Solid time-management skills
- Graduation / Post Graduation in Mass communication or English
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