Senior Copywriter (2-7 yrs)
Job title : Senior Copywriter
Responsibilities :
- Develop creative and engaging social media content for the brand channels.
- Create content for the in-app community and engagement
- Ideation and execution of campaigns, videos and blogs etc.
- Manage the day-to-day handling, writing and editing of engaging posts for social media networks (e.g. Facebook, Instagram and Twitter)
- Write long form content basis topics finalized for the brand blog.
- Optimizing social media content (language, message, tone) on the basis of the behaviour of our target audience
- Ensures on-time and efficient realization of day-to-day and monthly goals as set by the team
- Working closely with Art Team to visualize ideas and coordinating artworks as per plan
- Ability to learn and constantly up-skill
Requirements :
- A Bachelor's degree in Marketing, Mass Communication, communication or a relevant field
- Prior experience as a Copywriter or associated roles in an agency is preferred.
- Prior experience with financial brands, content writing and knowledge of finance
- Experience working on Social Media platforms
- Ability to write short-form content, quirky and witty and develop a unique voice for the brand.
- Strong verbal as well as written communication skills
- Exceptional time-management and organizational skills
- A keen eye for details
- An analytical mind with a problem-solving attitude
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