Role - Sr Copy Writer

Years Of Experience - 4 to 6 yrs

Preferred Industry - Media/ Advertising

Qualification - MBA Preferred

JOB DESCRIPTION

- The copywriter is responsible for taking a client's advertising brief and generating original copy ideas that grab the attention of the target audience. This can include creating straplines, slogans, body copy, jingles and scripts. Usually working on multiple projects, the typical creative process can involve:

- Meeting with account executives to discuss the client's requirements and core messages

- Familiarising themselves with the product, target audience and competitor activities in the market

- Brainstorming ideas and concepts for the visual and words with other members of the creative team

- Presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts

- Writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used)

- Modifying copy until the client is satisfied

- Overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies

- Casting actors and models to appear in adverts

- Accuracy is essential. The copywriter and art director are accountable for checking all the content being advertised is truthful and complies with codes of advertising practice. Although proofreaders may examine the final copy, copywriters are also responsible for checking spelling and grammar.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.