Looking for an experienced Sr Copy writer to bring additional visualization, concept and copy capability's to our award-winning creative team.

The Sr Copy writer will conceptualize clutter breaking digital campaigns in sync with brand goals and creative guidelines. Create every campaign like it was a piece of art, and wins consumers hearts and industry recognition. They will collaborate with various internal professionals, so it's essential that they have excellent communication skills and feel comfortable working in a team environment. They should also be able to lead and motivate the campaign team to achieve specific creative goals. Ultimately, the Sr Copy Writer should be able to build creative campaigns for digital to ensure customer satisfaction.

Job Profile and skill set:

- Must work very closely with design and art, right from ideation to delivery.

- Establishes tone, character, and messages that will effectively communicate with the target audience and fulfil the project objectives.

- Will develop innovative and engaging brand/multi-brand communication. Devise communication strategies for single brand/multi-brand initiatives.

- Will work alongside the account team, interaction designers, junior designers and program team.

- Work with the team to develop digital media experiences and advertising campaigns that exceed client goals, carry out the creative vision, and fulfil Marketing & Strategy mission

- Write, edit, post, and proofread content and copy.

- Actively seek out and help define new creative possibilities for client engagements, from rich media ad units and social media programs, to original video scripts and concepts

- Should be able to comprehend briefs objectively and come to an accurate understanding of what the client looks to achieve.

- Must be well versed with the different requirements of creative writing for different platforms on digital.

- Must keep abreast of newest trends in digital, especially newer content formats.

- Must have a good turn-around time. Efficiency & flexibility are key.

- Should be able to work on campaign ideas and execute them within short time spans.

- Experience in B2C brands is mandatory. B2B will be an added advantage.

Note : Script writing experience is a must.

The successful candidate will be responsible for brainstorming creative concepts with the project team, developing original communication, developing AV scripts and participating in creative presentations to clients.

Education

MBA, PG Mass Communication, graduate from a good university with a great track record

Requirements

- Must have 4-6 years of digital writing experience, preferably on leading brands at well-known agencies

- Understanding of all forms of interactive marketing communication online and offline

- Has a real passion for all forms of consumer engagement.

- Proven ability to develop crisp and winning creative communication.

- Strong conceptual thinking.

- Great communications skills - both with internal teams and communicating with/presenting to clients.

Other requirements:

- Candidates from mid-sized agencies preferred. Excellent communication & presentation skills.

- A great attitude - we value our creative talent tremendously and show it, but we operate a free work zone.

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