Business Support Manager at Snaphunt Pte. Ltd.
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Senior Content Writer - B2B/SaaS Vertical (6-8 yrs)
- Our team is highly motivated people who are committed to achieving outstanding results, and helping companies build and manage distributed teams with ease!
- Fast-track career growth while working in a regional team
- Our client is an end-to-end workforce management system. They serve as the primary source of truth for streamlining your people, IT, & finance operations. Easily manage everything from onboarding, procurement, devices, and attendance to offboarding from a single platform!
The Job :
We are looking for an experienced Senior Content Writer to join our growing marketing team. The ideal candidate must have over 6 years of experience in developing content especially in the B2B SaaS space. You should have a proven track record of creating compelling, engaging, and high-quality content that drives traffic, generates leads, and enhances brand visibility. You will play a key role in developing and executing our content strategy, ensuring it aligns with our business objectives and resonates with our target audience.
You will be responsible for :
- Producing high-quality, plagiarism-free content such as blog posts, whitepapers, eBooks, case studies, website copy, ad/email campaigns, newsletters, social media posts, video voiceovers, and sales enablement materials.
- Developing and executing a content strategy that aligns with business goals and targets key personas.
- Collaborating cross-functionally to gather insights and ensure content addresses all stages of the customer journey.
- Working with an SEO analyst to integrate SEO-friendly elements into content, enhancing organic search rankings and driving qualified traffic.
- Conducting research on industry trends, competitor activities, and target audience pain points to ensure content relevance.
- Managing a content calendar to ensure consistent content distribution across channels.
- Reviewing and editing content to ensure clarity, accuracy, and adherence to brand guidelines.
- Monitoring and analyzing content performance metrics to refine strategies and improve engagement and conversion rates.
Ideal Candidate :
- You have over 6 years of content writing experience in the B2B SaaS space.
- You hold a Bachelor's degree in English, Journalism, Marketing, or Communications.
- You demonstrate exceptional project management skills and creativity in bringing innovative content ideas to life.
- You possess strong writing, editing, and proofreading skills with a solid understanding of SEO principles.
- You can translate complex technical concepts into clear, engaging content.
- You are proficient in CMS and familiar with marketing automation tools like HubSpot.
- You use tools such as SEMrush, Google Analytics, and Clarity for content management.
- You have experience with content performance analytics and optimizing content strategies.
- You have a strong portfolio showcasing various content types in the B2B SaaS space.