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26/08 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

Views:23 Applications:14 Rec. Actions:Recruiter Actions:4

Senior Content Writer - B2B/SaaS Vertical (6-8 yrs)

Anywhere in India/Multiple Locations Job Code: 341163

- Our team is highly motivated people who are committed to achieving outstanding results, and helping companies build and manage distributed teams with ease!

- Fast-track career growth while working in a regional team

- Our client is an end-to-end workforce management system. They serve as the primary source of truth for streamlining your people, IT, & finance operations. Easily manage everything from onboarding, procurement, devices, and attendance to offboarding from a single platform!

The Job :

We are looking for an experienced Senior Content Writer to join our growing marketing team. The ideal candidate must have over 6 years of experience in developing content especially in the B2B SaaS space. You should have a proven track record of creating compelling, engaging, and high-quality content that drives traffic, generates leads, and enhances brand visibility. You will play a key role in developing and executing our content strategy, ensuring it aligns with our business objectives and resonates with our target audience.

You will be responsible for :

- Producing high-quality, plagiarism-free content such as blog posts, whitepapers, eBooks, case studies, website copy, ad/email campaigns, newsletters, social media posts, video voiceovers, and sales enablement materials.

- Developing and executing a content strategy that aligns with business goals and targets key personas.

- Collaborating cross-functionally to gather insights and ensure content addresses all stages of the customer journey.

- Working with an SEO analyst to integrate SEO-friendly elements into content, enhancing organic search rankings and driving qualified traffic.

- Conducting research on industry trends, competitor activities, and target audience pain points to ensure content relevance.

- Managing a content calendar to ensure consistent content distribution across channels.

- Reviewing and editing content to ensure clarity, accuracy, and adherence to brand guidelines.

- Monitoring and analyzing content performance metrics to refine strategies and improve engagement and conversion rates.

Ideal Candidate :

- You have over 6 years of content writing experience in the B2B SaaS space.

- You hold a Bachelor's degree in English, Journalism, Marketing, or Communications.

- You demonstrate exceptional project management skills and creativity in bringing innovative content ideas to life.

- You possess strong writing, editing, and proofreading skills with a solid understanding of SEO principles.

- You can translate complex technical concepts into clear, engaging content.

- You are proficient in CMS and familiar with marketing automation tools like HubSpot.

- You use tools such as SEMrush, Google Analytics, and Clarity for content management.

- You have experience with content performance analytics and optimizing content strategies.

- You have a strong portfolio showcasing various content types in the B2B SaaS space.

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