Manager Search Services at Talentcode Consulting
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Senior Brand Marketing Manager - Fashion eCommerce Startup (8-10 yrs)
Senior Brand & Marketing Manager to develop and execute brand and marketing strategies for its key business offers targeting consumers but also potential partners and merchants
Responsibilities :
- Drive comprehensive brand & marketing strategies.
- Define the branding around those key business offers - from audience definition, development of core value proposition, positioning and messaging
- Develop go-to-market plans for consumers or potential partners and merchants tailored to each business offer - from driving awareness and engagement to building the brand and increasing trust or conversion to sales
- Create cohesive media strategies utilizing owned (e.g. email, in-app banners, push notifications, social media) as well as paid channels
- Take a data-driven approach to campaign strategy and measuring focusing investments on the most impactful outcomes and specific KPIs
Requirements :
- Bachelor's degree in marketing or relevant field.
- A minimum of 8+ years experience in a Brand Marketing position.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.
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