Responsibilities :

1. Functional Expertise :

- Must have experience managing mid to large-sized brands in a fast-paced environment

- Developed and implemented comprehensive brand strategies that drive business outcomes through consumer-focused solutions.

- Conducting market research to understand consumer behavior, market trends, and competitive landscape to inform brand strategy.

- Developing and overseeing the execution of marketing campaigns across various channels, including digital, social media, print, and events

- Ability to think strategically and convert these strategies into actionable operational plans.

- Manage the product lifecycle from concept to launch, including product positioning, pricing strategy, and promotional activities.

- Monitor and analyze brand performance metrics, including sales data, market share, and customer feedback.

2. Interaction :

- Work closely with sales, product development, and customer service teams to ensure a cohesive approach to brand management.

- Foster strong relationships with internal stakeholders to align brand initiatives with overall business goals.

- Demonstrate strong stakeholder management skills by building and maintaining relationships with key partners, including marketing agencies, media outlets, and influencers.

- Develop and implement strategies to enhance customer experience and loyalty with a strong bias for consumer-first thinking

3. Problem Solving :

- Ability to work with speed and efficiency in an ambiguous environment, identifying and addressing market challenges such as shifts in consumer behavior, competitive pressures, and economic changes.

- Develop contingency plans and innovative solutions to navigate market uncertainties and capitalize on emerging opportunities

- Manage brand-related crises effectively, including negative publicity, product recalls, and other issues that may impact brand reputation.

- Develop and implement crisis communication plans to mitigate damage and restore brand trust.

- Continuously seek ways to improve brand management processes and practices.

- Stay updated on industry trends, best practices, and emerging technologies to ensure the brand remains competitive and relevant.

- Use data-driven insights to make informed decisions and optimize marketing strategies

To succeed in the role :

Impact :

- Enhanced Brand Awareness and Market Positioning

- Improved Customer Engagement and Loyalty

- Increasing Market Share

- Driving Revenue Growth

- Influencing Product Strategy

Qualification & Experience (type & industry) :

- Any graduate degree from tier 1 institute, MBA a plus.

- 4-7 years of experience after graduation (Teir 1 Institute) or 3-5 years of experience post-MBA from a tier 1 institute