03/12
Divya V R
Vice President - Talent Acquisition at Jaden Executive Search & Recruitment Specialists
Vice President - Talent Acquisition at Jaden Executive Search & Recruitment Specialists
Views:71 Applications:50 Rec. Actions:Recruiter Actions:33
Senior Brand Manager - Marketing - Food & Beverages (7-15 yrs)
Senior Brand Manager For a F&B Client
Highlights :
- MBA degree in Marketing
- Experience in developing and implementing a customer relationship program.
- Reporting to: Head Marketing
Prime Responsibilities :
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations
- Consult with product development personnel on product specifications, such as design, colour, or packaging and study on NPD
- Drives the evolution of the brand and its positioning, builds brand proposition for the new products to be launched.
- Collate and Analyze market trends, Monitor competitor activities
Assist in developing the Annual Brand Plan in conjunction with the Marketing Head
- Responsible for analysis on Market trends, consumer insights and competitors activities
- Recommend consumer promotions schemes, plan and execute consumer events
- Shape and communicate the marketing vision and mission.
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